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@Studio Meeraavi
About Us
Rooted in Heritage, Crafted with Heart — The Story of Studio Meeraavi
Why Choose Us
Partners Who Inspire & Enrich Everyday Living with Studio Meeraavi
In an age of mass production and fleeting trends, Studio Meeraavi stands for something timeless.
India’s tribal and traditional art forms are not merely decorative — they are living legacies, passed down through generations of skilled hands and quiet devotion. Yet many of these arts face extinction, lost to industrialisation and lack of visibility.
At Studio Meeraavi, we exist to change that narrative.
We curate and create handcrafted works that embody heritage, intention, and human touch. Each piece carries a story — of an artisan, a community, and a tradition that deserves to be seen, valued, and preserved. Our work transforms traditional craftsmanship into contemporary expressions suited for refined, conscious living.
We believe true luxury lies in authenticity, not excess. In the patience of handwork. In the imperfections that make each creation unique. In knowing that your choice supports real artisans, sustains livelihoods, and keeps cultural traditions alive.
Studio Meeraavi is more than a studio — it is a global platform for tribal artisans, a bridge between age-old wisdom and modern appreciation. Through exhibitions, workshops, and thoughtfully designed collections, we give artisans a voice and a reach beyond borders.
When you choose Studio Meeraavi, you invest in culture, craft, and conscious luxury — and become a custodian of art that refuses to fade.
Our Values
- Heritage First
- Artisan Empowerment
- Authenticity & Integrity
- Sustainability & Responsibility
- Thoughtful Craftsmanship
- Community & Collaboration
- Mindful Gifting & Living
- Creativity Without Barriers
Abhilash Sawant
Director - AMT Group
Studio Meeraavi beautifully blends tradition with creativity. Every piece feels thoughtfully made, and the workshop experience was calming and inspiring. You can genuinely feel the love for art and heritage in everything they do.
Nishikant Ahire
Director - Machine House India
“Perfect for meaningful gifting” I discovered Studio Meeraavi while looking for unique handmade gifts, and I couldn’t be happier. The craftsmanship is exquisite, and knowing that artisans are supported makes every purchase even more special.
Ajinkya Kaloge
Freelancer
More than a store — it’s a creative space” The workshops at Studio Meeraavi are thoughtfully curated and welcoming, even for beginners. It’s refreshing to see a space that encourages creativity while staying rooted in authenticity and sustainability.
From The Founder
Purva Ahire - Yeole
Studio Meeraavi was born from a belief I hold deeply — art should be accessible to everyone, everywhere.
My journey with Indian art and handicrafts has taken me far beyond geographical borders. Since 2010, I have had the privilege of showcasing Indian tribal art forms through art shows, exhibitions, and workshops across international platforms, particularly in Germany and France. Representing India on these global stages and engaging directly with international audiences gave me invaluable insight into the true worth of our traditional arts — not only as cultural expressions, but as globally respected art forms with immense relevance and appeal.
Conducting workshops and exhibitions abroad allowed me to witness first-hand how deeply people connected with Indian tribal art — its stories, techniques, and philosophies. These experiences shaped my understanding of the real value of Indian art, and also highlighted the urgent need for better platforms, fair representation, and wider accessibility for our artisans back home.
Along with my husband, Viraj Yeole, I founded Studio Meeraavi with a clear purpose — to create a bridge between Indian artisans and the world. Our vision was never about making art exclusive or unattainable. Instead, it was about ensuring that handcrafted Indian art remains authentic, ethical, and affordable, while reaching audiences across nations with ease.
Studio Meeraavi is my way of bringing India’s living traditions closer to people everywhere. Through workshops, exhibitions, DIY kits, and handcrafted collections, we invite individuals not just to own art, but to experience it, understand its roots, and become a part of its journey.
I believe that when art is made accessible, it does more than decorate spaces — it preserves heritage, empowers communities, and builds meaningful connections across cultures.
Studio Meeraavi is not just a studio. It is a commitment — to the artisans, to the art forms that deserve to thrive, and to a world that values handmade, meaningful creation.
Portfolio
Special Meet
India International Trade Fair (IITF), New Delhi – 2022
Maharashtra Pavilion
Studio Meeraavi marked a significant milestone by representing Maharashtra at the India International Trade Fair (IITF) 2022, held in New Delhi—one of India’s most prestigious international exhibition platforms. Showcasing its handcrafted creations at the Maharashtra Pavilion, Studio Meeraavi received an overwhelming and encouraging response from visitors across the country and international delegates.
The pavilion was honoured by the visit of eminent politician Mr. Samant, who showed keen interest in Studio Meeraavi’s vision and body of work. The products, rooted in Indian craftsmanship and thoughtfully adapted for contemporary lifestyles, were widely appreciated by visitors, buyers, and fellow exhibitors. This event strengthened Studio Meeraavi’s presence on a national platform and reinforced its mission to celebrate and promote Indian handicrafts with pride.
Local Exhibitions & Academic Collaborations
Nashik | Pune | Mumbai
In its formative years, Studio Meeraavi actively participated in several local exhibitions across Nashik, Pune, and Mumbai, building meaningful connections with diverse audiences and the creative community. These exhibitions played a crucial role in shaping the studio’s identity and refining its design language.
During this phase, Studio Meeraavi began working extensively with bamboo as a primary medium, exploring its versatility through functional and artistic products. Simultaneously, the studio collaborated at a broader scale with academic institutions such as NDMVP University, engaging students and faculty through exhibitions, workshops, and craft-based learning initiatives. These early collaborations laid a strong foundation for Studio Meeraavi’s philosophy of integrating traditional craft practices with education, innovation, and contemporary relevance.
Visit by Actress Sonali Kulkarni
Studio Meeraavi – Personalized Interaction
Studio Meeraavi had the privilege of hosting renowned actress Ms. Sonali Kulkarni at the studio for a personalized visit and interaction. She explored the curated collection of handcrafted products and deeply appreciated the studio’s work with tribal artisans, particularly its efforts to connect indigenous art forms and craftsmanship to a global platform.
Ms. Kulkarni expressed admiration not only for the handcrafted products but also for Studio Meeraavi’s larger vision of empowerment, sustainability, and cultural preservation. Her encouragement and appreciation remain a cherished moment for the team, and she continues to be a sincere admirer of Studio Meeraavi’s work and journey.